Sydney Arab Film Festival wins National Multicultural Marketing Award
Nov 27th, 2008
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- Bruce Rowley, General Manager, Retail, Integral Energy, sponsor of the Community Award congratulates Mouna Zaylah (right) and Fadia Abboud (left) Co-directors of the Arab Film Festival
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- Fadia Abboud and Mouna Zaylah, 2008 National Multicultural Marketing Award
The Integral Energy Community Award was presented to Mouna Zaylah and Fadia Abboud in recognition of their spectacular work promoting the 2008 Sydney Arab Film Festival.
Stepan Kerkyasharian, Chair of the Community Relations Commission, said: “This is a true marketing success story which demonstrates that the smart use of every available marketing channel can pay off for a community organisation which had only 7,500 dollars to promote their ambitious plan for a language-specific film festival in western Sydney.”
“I am sure there are many lessons in this campaign for commercial marketers, big and small and for marketing managers at all tiers of government”.